L’Oréal Colorista: I dyed my hair purple !

Back again for beauty themed Wednesday, this time I’m talking about when I died by hair purple.

Now for those of you that have had a peak at my About page, you’re probably thinking. Didn’t this chick tell us her hair was uncoloured? Yes,  yes it was until I played around with the new colorista range from L’Oréal. For a while now I’ve considered the idea of adding some cherry red lowlights to my hair so when I saw the new L’Oréal Colorista range in Boots, I just had to try it.

I was torn between choosing two colours:

L’Oréal Colorista Washout: Burgundy Hair

L’Oréal Colorista Washout: Red Hair


I did however opt for the Burgundy hair as the Red hair appeared far too bright on the box, although the picture doesn’t show this. 

L’Oréal Colorista comes in 3 types:

  • 1 Day spray ( 7 colours)
  • 1-2 Week Washout ( 13 colours)
  • Permanent Paint ( 11 Colours)

The 1-2 week Washout retails for £6.99 and is a semi-permanent hair dye. Whilst there are 13 colours abailable, it must be noted that these colours are divided into 2 categories – pastels and vivids. Pastels are for lighter or pre-lightened hair and the vivids are targeted at darker hair but can be worn by those with lighter hair. The pastels should be left on the hair for a max of 20 minutes whilst vivids should be left on for up to 30 minutes. There is also a fader shampoo that can be purchased to help the colour fade faster if you need.

Before discussing application etc, let’s take a look at the product details. The L’Oréal Colorista Washout range states:

L’Oréal Paris Colorista Washout fades gradually over 1-2 weeks so you can switch and change your hair colour whenever you want.
Based on Chroma-Cream technology in a conditioning hair-mask base, it softly colours your hair while caring at the same time.
It washes out gradually, shampoo after shampoo.

You apply this to clean and dry hair ( that hasn’t been conditioned) as there is a conditioning hair mask within this product. Within the box are 2 pairs of disposable gloves to apply the hair dye. 

I recommend purchasing your own, or using your own if you already have some.

Now what I found different about this hair dye is that because it’s centrally a hair mask the consistency it’s very gel like, this made achieving an even application pretty difficult. I did attempt to search my good friend YouTube for assistance but it let me down. I purchased this product pretty recently after it’s launch so there wasn’t many YouTube videos or posts on this product, and if they were I couldn’t read the language.

Like I said, the gel consistency made application slightly difficult so I applied the product onto my hands (using the gloves obviously) to warm up the product and attempt to spread it evenly. I do not recommend apply directly to hair or scalp!

I managed to apply half of the squeeze tube across my hair, pinned it up with a chop stick and left it to sit for 40 minutes. I am aware the box said for 30 minutes but I felt my dark brunette hair needed longer. After the time passed I washed the product out as said in like warm water until the water ran clear.

I never finished the squeeze tube because I felt that I did not need to and I had more than enough left for a second application. This product also allows for you to customise the way in which you apply the dye. You can apply as a highlight, all over application or to deeper or lighten your ombré style that is already in place.


In the above picture, this is my hair after I had completely applied the product. I let the product sit for longer in the hopes that it would result in a nice deep burgundy but as I am sure you can see in the picture, my hair turned out purple.


Now, please don’t get me wrong the purple is cute and it suited me, or so I felt. I was just a bit confused it turned out purple rather than burgundy. In addition, as I’m sure you can see. 

It didn’t apply evenly at all!

Once washed out there was a lot of patches that were visibly more purple and stands of hair that were still my natural colour. This was somewhat annoying when I tied up my hair and had a purple bun but brunette hair everywhere else.

If you were to use this product I would recommend doing so by using a hair dye brush, purchased separately, to achieve even coverage. But I still enjoyed the product, trying out a new colour was exciting and it lasts for a long time. I washed my hair a few times in the last 2-3 weeks since applying Colorista but I can still see hints of purple in my hair. So it’s fairly long wearing.

I would also recommend applying the whole squeeze tube, if you are applying all over the hair, even if you think you don’t need it. Just to ensure a rich colour with even coverage. 

I would definetly re-purchase again and potentially in the red hair colour and see what happens. It’s a shame that it turned out purple but oh well, I still rocked it!

I’ll include a bunch of pictures of me and my purple hair. If youve used Colorista let me know! How did it go? What colour did you use? 


See you guys on Friday for another dose of all things beauty!

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5 responses to “L’Oréal Colorista: I dyed my hair purple !

  1. Pingback: L’Oréal Haul | EmilySaidHello·

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